![]() This is one more point against AWS that will force it to fight that much harder to make a dent in its rival's market share. With that said, Amazon is tenacious, and counting it out prematurely wouldn't be wise.Įxperts pointed to how Microsoft uses its 365 dominance to easily plug and bundle Azure services. Even Google hasn't been able to dethrone Microsoft in the space, and it's been trying in a dedicated capacity for a long time. Maribel Lopez, an analyst at Lopez Research, described Microsoft's cloud-based software business as "really hard to wrestle away," while Gartner vice president Lydia Leong argued that Microsoft is too entrenched in its customers' lives for Amazon Web Services (AWS) to win those people over.įurthermore, analysts said that whether Amazon phones a friend like Salesforce or goes it alone by attempting to develop its own productivity tools, it'd still be fighting a difficult battle.
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